Pure Earth - Plastic Free Skincare refers to beauty and skincare products that are entirely free from plastic packaging and microplastics in their formulation. These products typically use alternatives like glass, metal, compostable paper, or refillable containers. The goal is to significantly reduce the volume of single-use plastics that end up in landfills or polluting our oceans.
This movement goes beyond packaging. Brands committed to Plastic Free Skincare are also reformulating their products to ensure they don’t contain microbeads or synthetic polymers, which are often derived from plastic. These materials are not biodegradable and pose a serious threat to marine life and ecosystems when washed down the drain.