Will Ladbrokes Move Into The USA?

0 votes
asked Feb 29 in H&E by cazhino90 (880 points)

Ladbrokes holding company GVC is desperately trying to expand its offerings in the U.S. market as more states strand themselves on legalizing online gaming.온라인카지노

The creator of the book is one of the world's most famous people, and rumors have been circulating for some time that Ladbrokes will launch their products in the U.S. with people like William Hill.

This will be a big move for GVC, especially if it drops apps along with online packages. The Ladbrokes app review article compliments the company loudly and gets a slice of American Pie, which can have a huge impact on the company.

The company is trying to boost profits after losing 18.9 million pounds last year, and changing laws to lower maximum bets on stationary machines means pursuing profits elsewhere.

GVC has already struck $200 million worth of sports betting deals with MGM as it looks to follow William Hill and Paddy Power Betfair.

The deal will pave the way for "Lower Digital," a 50-50 joint venture between GVC and MGM, to also enter the New Jersey and Nevada markets.

Ladbrokes saw online net gaming revenue rise 19% in 2018, and GVC Holdings CEO Kenny Alexander believes the business will continue to thrive over the next year, especially as U.S. products expand.

Alexander said, "I think we're in good shape. We're winning at the moment and we expect to keep winning in 2019.

"We're pretty optimistic about the UK. People are pessimistic about the UK because it's basically used to mask incompetence and underperformance. That's my view of the UK.

"So don't heed the doom and gloom. We're in a high-growth sector but it's still a fun sector to participate in and we're winning."

Opportunities in the U.S. will see Alexander aggressively pursue it, especially as people like New Jersey have been witnessing record wage increases in recent months.

Their reputation will undoubtedly help, as the names Ladbrokes and Corral have become widely used names throughout Europe.

It's not clear when that will happen. But in 2019, GVC brands like New York and other states will be fully competing with brands like William Hill as they move closer to legalizing sports betting and online betting.

Alexander insisted it would "not degrade our financial firepower" before adding that "when a new market opens up there, we will act aggressively."

Both the U.K. and the U.S. will be devastating for online gambling, with Ladbrokes and GVC at the center. 

Please log in or register to answer this question.

Welcome to Bioimagingcore Q&A, where you can ask questions and receive answers from other members of the community.