Exactly! Technical SEO is a crucial component of the overall SEO strategy, and experienced SEO freelancers excel in optimizing the technical aspects of a website to enhance its search engine visibility. Here's a closer look at how they do it:
1. **Technical Audits**: Experienced SEO freelancers perform comprehensive technical audits of websites to identify any issues that may hinder search engine crawling and indexing. These audits involve examining various technical elements of the site to ensure they are properly set up and optimized.
2. **Site Speed Optimization**: Page loading speed is a crucial ranking factor, and SEO experts focus on optimizing website performance to ensure fast loading times. They may compress images, enable browser caching, minify code, and employ other Freelance SEO Consultant techniques to improve site speed.
3. **Mobile-Friendliness**: With a significant portion of internet users accessing websites via mobile devices, experienced SEO freelancers pay close attention to mobile-friendliness. They ensure that the website is responsive and displays correctly on various screen sizes.
4. **Crawlability and Indexation**: SEO freelancers work to ensure that search engine bots can efficiently crawl and index the website's content. They address issues like broken links, duplicate content, and proper use of robots.txt and XML sitemaps to facilitate better indexation.
5. **Website Architecture**: Proper website structure and organization contribute to a better user experience and search engine visibility. Experienced SEO freelancers optimize website architecture to create logical hierarchies and easy navigation.
6. **Canonicalization**: To avoid duplicate content issues, SEO experts implement canonicalization to specify the preferred version of a page for indexing when multiple versions exist.
7. **Schema Markup**: Utilizing schema markup helps search engines understand the content on a webpage better. Experienced SEO freelancers may implement schema markup to provide additional context to search engines.
8. **SSL/HTTPS Implementation**: SEO experts ensure that websites are secure by implementing SSL certificates and enabling HTTPS, which can positively impact search rankings.
9. **XML Sitemap Optimization**: SEO freelancers create and optimize XML sitemaps to assist search engines in discovering and indexing web pages more efficiently.
10. **404 Error Handling**: Handling 404 errors appropriately is important for user experience and SEO. SEO freelancers address broken links and implement proper 404 error pages.
By addressing these technical aspects, experienced SEO freelancers ensure that the website is search engine-friendly, accessible, and optimized for better rankings. Technical SEO sets the foundation for other SEO efforts, allowing the website to perform well in search results and provide a positive user experience, which ultimately contributes to higher organic traffic and improved search engine visibility.