Successful monetization comes down to preparing the most effective strategy. A proven technique is to not simply rely on a single form of monetization, but to instead implement the use of more than one strategy. While the market is flooded with different advertising options, studies have shown that the vast majority of developers are choosing from these 5 monetization methods. Android app Development Seattle
In a recent study, Apptentive identified the most popular strategies mobile professionals use to drive revenue and found that in-app purchases and subscriptions were the winners. However, a combination of these strategies might prove to be the most effective for your app:
How to Optimize Your App Store Listing to Boost Conversions
In order for an app to receive a high number of downloads, it has to stand out. In the current app market, unless an app has been featured in the “Recommended” section by the Apple editors or has secured a rank in the Top 10 through tens of thousands of downloads, the chances of it succeeding are slim. Organic discovery or search is one way to get your app seen by thousands of people, but there are several other things you can do to optimize your app store listing that you may not realize.
You’ve invested a lot of time and money into your app, so how you do you make sure people see it? App Store Optimization (ASO) is a surefire way to boost your app’s visibility in the app store. ASO is the means of optimizing varied elements of an app store listing to achieve a higher ranking in an app store’s search results. Think of it as Search Engine Optimization (SEO), but for apps. In the optimization process, apps are assigned rankings by employing keyword search, where a certain app may end up boosting its rankings, just by having a lot of iOS users look it up through search. As a result, this would reflect in the number of installs of that particular app, which is the ultimate goal.
Why Is App Store Optimization Important?
Surveys have shown that the majority of users discover apps by searching for them directly or using related keywords in the app store. Data indicates that app discovery via keyword search accounts for 63% of iOS apps and 58% for Android, which proves that search is the most important method for app discovery. That being said, it’s essential that companies and marketers who have their apps in either the App Store or Google Play should pay attention to the specific words that are more likely to be searched by users, and optimize their app accordingly.
Factors To Consider For Optimizing Your App Store Listing
Now that you have decided to hire a mobile app development firm and launch your app in the app store, you need to optimize your listing as much as possible. The optimization efforts in the app store are what will ultimately drive conversions. Here are some of the factors to take into consideration:
Keyword Search
Identify what keywords you’re going to use prior to submitting your app to the app store. This will help drive more traffic (views and downloads) in the long run. The following criteria should be kept in mind when identifying keyword(s):
Audience: Who your app tailored to? Is it millennials? Business professionals? Stay-at-home parents? Identify your demographic. Imagine you have an app that caters to a parent who wants to regulate their child’s computer and TV-viewing habits. What words would that parent search in the app store if they are looking for an app about monitoring their child’s screen time? Think from the perspective of your target audience.
Competitiveness of the Keyword: How competitive is your keyword? Is it a popular search term that bigger or older companies with sizeable budgets have monopolized? This will affect how well your app ranks among a sea of more popular and well-known apps.
Search Volume: How many individuals are looking for apps using the keyword(s) you selected? Don’t use unfamiliar words in order to differentiate or leverage your app from your competitors. Make sure your keywords are the ones that are used in regular, everyday conversation. visit:- https://www.fortifive.com/