TIP: Promote your app on a variety of different channels, including social platforms, ads, websites, and even encourage industry influencers and reporters to talk about your app. Spread the word as much as you possibly can in order to gain the momentum needed for when your product hits the app stores. Android app Development Los Angeles
2. Not Marketing Your App Early Enough: Your marketing efforts should never be an afterthought. They should start when you begin building your app.
TIP: Map out a timeline of execution leading up to your mobile app launch, and set your launch date far in advance. That way you will be able to foresee any contingencies that may occur.
3. Not Knowing Your Audience: Understanding the core set of users your app is built for is paramount to a successful mobile app launch. Although it can be easier to market broadly, a well-defined demographic will lead to higher conversion and retention rates. If you don’t know exactly what your audience wants, you won’t be able to understand their pain points and what they dislike about the apps that are already in the market.
TIP: Center your marketing plan around a few key questions: Who is your app built for? What is the problem your app is solving for your users? How is your app delivering value to users? Once to have the answers to these questions, you can center your marketing plan around those users.
4. Not Capitalizing on ASO: In order for an app to receive a high number of downloads, it has to stand out. You’ve invested a lot of time and money into your app, so how you do you make sure people see it? App Store Optimization (ASO) is a great way to boost your app’s visibility in the saturated app stores. Users should have an easy time discovering apps as it should be a quick and simple process, otherwise, your app can get lost amongst its competitors. Using ASO best practices it’s essential to successfully marketing an app.
TIP: Consider the following when submitting your app to its relevant app store:
Does Your App Have a Memorable Name? Your app should be named something that represents its purpose to potential users. This makes the name easier to remember and easier to search for in the app store.
Is The Description of Your App Optimized? A good description serves two essential purposes in successfully marketing an app. Firstly, it should act as an engaging hook to entice a consumer to download the app. Secondly, the keywords either inserted or extracted (depending on the relevant app store) are the words that consumers can search to find your app. Using words that represent your brand and app functionality will result in more click-throughs and higher app retention.
Is Your App’s Icon Enticing? The visual design of an icon represents your brand and the app’s functionality, so it’s important to select an icon that sets an appropriate first impression for potential customers.
5. Underestimating the Value of Reviews & Ratings: Consumers are more likely to download an app if they can see its value. Strong ratings and reviews provide potential users with insight before they’ve even downloaded the app. Additionally, App store algorithms consider reviews and ratings as a part of their ranking system. In order to rank high, your app needs to have positive feedback from its users.
TIP: When was the last time you downloaded an app that had a one star rating on the app store? People need to be convinced that an app will add value that no other product in the market offers at the time. Reviews and ratings of an app matter both in terms of how the app store algorithm views it (the higher the rating and reviews, higher the ranking) and how it encourages a potential user to download the app. This is why n excellent user experience, the right ASO strategy, and choosing the correct submission platform are fundamental for the success of any app. If there is a negative comment, resolve the issue as soon as possible. It shows your customers that you are addressing their needs. visit:- https://www.fortifive.com/