A native mobile app is an app that is developed for a particular platform, for example, iOS or Android, and are installed on the device itself. A native app is written in the language of the operating system of the device. Apps are a completely separate entity from a company’s website, and are often an extension of a brand. Android app Development New York
Branding Opportunities
Since a mobile app is an entirely separate entity from a company’s website, it has the ability to offer new branding opportunities to users. This means that companies can experiment with new branding tactics and styles with a mobile app. It’s important to note that a mobile app offers a completely different experience for the user. If your website can’t offer enough value for your customers, a mobile app may be the way to go as it offers users with another channel for engagement.
Personalization
Personalization is about offering tailored communication to users based on their interests, location, usage behavior, and more. With mobile apps, it’s easy to offer users a personalized experience. Mobile apps can let users set up their preferences when they have originally downloaded the app, and customize it to suit their needs. Apps can also track user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, mobile apps can also identify the location of the users to provide geography-specific content such as special promotions or deals at a particular store location.
According to Localytics, when users are offered personalized content, they have a higher chance of making a conversion.
Leverage Device Capabilities
A native app can interface with the device’s features and hardware, such as the camera, GPS location, and so on.
Having access to the device’s capabilities is particularly important for retail apps as they significantly enhance the customer experience. If there’s a single truth to shopping, it’s that the customer experience matters. A Cisco survey reinforces this, suggesting that context and hyper-relevance is a key way to win over digital consumers. A mobile app is, therefore, the ultimate way to improve the customer experience, acting as an extension of a retailer’s brand and offering features that aren’t possible anywhere else. Here are just a few of the possibilities:
• Push notifications
• Tap-to-call/email
• Device vibration/ alerts
• Camera
• Instant and automatic updates
Recommended Reading: A Guide To Mobile App Development: Does Your Brand Need An App?
Mobile websites, in contrast, are very limited when it comes to accessing a device’s features. Mobile websites can use some features of a mobile device like the camera, GPS, etc. However, there are many technological constraints in utilizing them.
Offline Access
Mobile apps can run without internet connection. Although many apps require internet connectivity to perform most of their tasks, they can still offer content and functionality to users while in offline mode. With this advantage, users can access information anytime, anywhere.
Customer Engagement
Mobile apps run with their own interface environment which enables users to become more immersed in the mobile experience. They are built with a purpose, for example, more convenient banking. They address user pain points and make it easier for users to achieve a goal.
The Top iOS 11 Features To Consider For Your App
Anticipation for iOS 11 has been at an all-time high ever since WWDC 2017 took place back in June. The new mobile operating system powering the iPhone and the iPad is available September 19 bringing a slew of exciting new features.
Apple is releasing peer-to-peer transactions with Apple Pay, a redesigned App Store, and improvements to augmented reality to users everywhere. While the new features are mainly consumer-facing, there are just as many exciting announcements for iOS developers. From additions such as Drag and Drop, to ARKit, to improvements in existing frameworks, there’s something for every type of app in iOS visit:- https://www.fortifive.com/