Data collection is intrinsic to the digital commerce ecosystem. Enter any digital commerce platform and the system can access user buying history, browsing patterns, demographic profiles, personal preferences among other identifiers. As technology progresses, data collection will dramatically improve the creation of individual-level portraits of purchasing behavior, resulting in enhanced, real-time responses to path-to-purchase fluctuations through personalization. App development Atlanta Artificial intelligence (AI) and machine learning (ML) are rapidly transforming the retail landscape in terms of data mining and personalized experience. These technologies capitalize on the consumer’s preference for intuitive experiences. Smart apps enable retailers with the technology to personalize product and inventory to a consumer’s changing preferences. Moreover, retailers can leverage contextual marketing tactics in a way that is both relevant and valuable to the consumer.Artificial intelligence (AI) is rapidly becoming one of the most popular topics in both business and science and more leading tech companies are showing interest in AI investment. Google’s $400 million acquisition of DeepMind is a prime example of mainstream AI application. A study conducted by the Mckinsey Global Institute revealed that tech giants such as Baidu and Google spent between $20 billion The rate at which AI is expanding is gaining momentum. The same study determined that AI expansion brought about three times as much investment in 2016 – nearly $40 billion – as it did only three years ago. Business sectors like healthcare, education, and finance are investing in AI, but mobile is one of the most promising areas for AI. visit;- https://www.fortifive.com/