As m-commerce grows in popularity, it’s necessary for retailers to consider the profitability of mobile apps for business, and whether or not an app will add value to existing sales strategies. To help the decision-making process, here are 3 advantages of mobile apps that can augment e-commerce success. Considering this particular shopping pattern, GPS technologies are an advantage for retailers. With GPS, businesses can engage consumers and drive in-store sales with geofencing tactics. For example, an app can inform users about the nearest brick-and-mortar location based on App development New York their current position. Users can also receive location-specific information about sales and product availability. Retailers can get even more personal by sending tailored push notifications with offers and coupons when customers enter a physical location.Mobile apps can also do some pretty amazing things with camera access. Augmented reality (AR) is taking the retail world by force with apps like Ikea Place, Sampler by Converse, Sephora Virtual Artist, and GAP’s DressingRoom. With AR, users can now preview how furniture will look in their home, determine what makeup matches their skin tone, and even see what outfit suits their body type.Retail apps go way beyond product imagery neatly packaged in a mobile web container. When apps use smartphone features effectively they offer a unique and exclusive shopping experience. The truth is, consumers have access to an excessive amount of retail products, and with so many options, personalization is becoming a crucial differentiator among brands. visit;- https://www.fortifive.com/