If you mention the name FIFA, I’d wager that most folks will think you’FIFA 23 Coins re referring to EA’s popular soccer video game and not the organization that’s most famous for the World Cup. The most popular sports franchise in the world, FIFA is a game transcends all others, rightly or wrongly, with its popular modes that include the controversial FIFA Ultimate Team (FUT). Inside of the game, FIFA is a complex mash-up of smaller licenses that allow gamers to compete with real players in some of their favorite leagues and tournaments.
With these licenses come partnerships which work both ways, benefiting both EA and FIFA by introducing fans to the game and sport at an early age. This keeps players engaged, even when the leagues or competitions aren’t in-season. Since 1993, EA has had this license, which has helped to grow its soccer franchise FIFA exponentially over the years. All this has come to light after EA’s GM Cam Weber stated the following:
“As we look ahead, we’re also exploring the idea of renaming our global EA Sports football games,” he said. “This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”
EA has in the past released standalone World Cup games, some of them being really good (WC 2010 and 2014) and some of them less than stellar (WC 2018). Without the license, this product would go away. This would be a bummer for us footy gamers, but not deal breaking as it cheapest FUT 23 Coins only comes out once every four years.