The internet is transforming the way people do business all throughout the world, and it is causing similar changes in the economic growth of Pakistan. Taking into account the patterns of merchants and enterprises, one can perceive this large movement. In the last few years, Pakistan has quickly embraced the trend of online shopping.
The growing number of online marketplaces such as C2C (consumer-to-consumer) and B2C (business-to-consumer) reflect this expansion (business-to-consumer). They're all looking online in Pakistan for hassle-free marketing opportunities as well as for the sale and purchase of a wide variety of items such as women's fashion, shalwar kameez and clothes, gadgets, books, toys, and jewelry.