FIFA, Major League Gaming/Activision Blizzard, NBA 2K League, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever, and Google YouTube are all part of the board."The global, digital and young nature of esports fan base audience represents advertising's most highly sought after segment, yet consistent and high quality data has been a challenge to measure and define," said Craig Levine, CEO of North America, ESL.
As ESL has been pioneering esports for the past 15 years, we have witnessed the incredible growth and enthusiasm of our audience."We're excited to partner with Nielsen and other industry leaders to guide the framework to measure esports sponsorships, shape the industry, and help further accelerate the esports industry overall."
Nielsen is one of top market research firms that measure the FIFA Mobile 19 Coins TV and media business.Stephen Master and Nicole Pike will-lead the global Nielsen Esports business. Chelsea news: Could Diego Costa last longer than Conte? | Daily Mail Online.
Chelsea have issued Diego Costa with orders to tickets return to London as soon as possible, train, get match-fit and put himself in contention for the first team.This four-point demand is the first hint of a route back into the fold for Costa, even if it locks him on a collision course with manager Antonio Conte.