Some have suggested that the use of Fortnite as well as other free-to-play games was in some way eroding the regular $60 business design. Johnson said the playback quality game industry, like other industries, is large enough to Buy Fortnite Skins compliment multiple business models.
"We think that in the growing industry like ours there may be room for multiple business models to reach parallel," Johnson said, stating that video streaming sites just like the subscription-based Netflix and (mostly) free YouTube co-exist in harmony. He added that Activision Blizzard's own portfolio of games is diversified with free-to-play and paid games alike, in conjunction with other revenue streams from things such as add-on content and microtransactions.
"We do think $60 games will continue being an important part of their equation," Johnson said.
The most critical thing when making content Fortnite Skins should be to ensure that this "value proposition" is within a good place; that is always to say, which the content under consideration is perceived for being valuable enough for folks to feel compelled to acquire it and delighted by their purchase. This is Activision Blizzard's "north star," Johnson said.
One of Activision's newest new releases is Call of Duty: Black Ops 4, which comes outside in early October for PlayStation 4, Xbox One, and PC. There are actually rumours online this game should include a Battle Royale mode, but Activision renders no announcements yet. The company offers to formally unveil the overall game during an event on May 17.