We spend a lot of time designing our eCommerce websites. After all, the process, design, and features of your eCommerce checkout impact the level of customer satisfaction with your products or service. Furthermore, it determines how likely they are to return. That leaves many wondering what it takes to get the most from their e-commerce checkout process.
Well, there is no reason to panic since we are here to offer you a helping hand. So, keep reading for some of the perfect ways to help you optimize your eCommerce payments and improve conversions without the hassle.
Even though it might sound obvious, we can never emphasize this point enough whenever you want to benefit from an increase in conversion rate. Keep in mind any modern eCommerce checkout page design ought to be made to be mobile-friendly first before you even think about doing anything else. The moment you decide to develop your layout and integrate call-to-actions, ensure the design is responsive.
You might be wondering why this is even important in the first place. In a nutshell, over 50% of online shopping happens on a mobile device. So if you choose to ignore mobile, be rest assured you will miss out on a large segment of your customers.
While you might get a clearer perspective of the process, you highly recommend that you offer as many payment methods as possible. With that in mind, providing more methods is costly. That’s why you should always prioritize the most popular methods before you can finally expand the options as your business continues to grow.
And this is easy to see why since customers tend to be particular about using the payment method they prefer. Whereas the vast majority will opt for the best option available, some are better off using their preferred method.
A lot of things go into eCommerce checkout best practices to improve conversions and revenue. From using sales incentives to tracking abandoned conversions and orders, never skimp on anything if things are to turn out how you expect. If in doubt, feel free to seek professional help as it will work to your advantage.
For those who may have no idea about the best place to start, you should look no further than MediaOne Marketing. Here, you will learn more about improving your e-commerce checkout process.