Blackhat SEO practices have been a part of SEO organic results for a long time. Yet, in recent times the organic results provided by Blackhat SEO practices have helped boost the visibility of local businesses on the SERP (Search Engine Result Page). Organic results don't provide local businesses with natural listings on the SERPs. The white hat SEO practices provide them. Blackhat SEO practices have helped local businesses reach the top pages of SERP through unethical practices such as link harvesting, keyword stuffing, and other similar black hat strategies. You probably need to think about how does Google RankBrain works to provide a better user experience.
The organic result provided by Google is a result-driven by several factors. However, the relevancy of a website in a particular location is a deciding factor for the result. This is why many local businesses were not able to achieve success in the earlier days of SEO organic results. This is also why many companies had to go to link farms to improve their organic results visibility. Link farms are unethical SEO practices that had the potential to destroy the reputation of local businesses.
A lot of users were turned off by these links. The reason for this was that the black haters used these links to generate traffic to their websites. If there is any organic ranking, then a site is judged by its quality, not by the number of incoming links it has. This is the reason why Google banned black haters from using any links farms or directory submission services to get local businesses on the top pages of SERP. This is one reason why Google has decided to increase the penalties for those who had used these practices.
The local business owners had to find another way to achieve their desired ranking in organic results. They had to search for other means that would not involve so many unethical linking practices. That is the reason many local business owners started thinking about social media marketing. This is the process of building a network through social media capable of influencing rankings in the SERP. The professionals understand and interpret user intent based on a search query, so being a business owner, you need to hire the best services.
However, the process of building a social network didn't go as planned because many local business owners had failed to take advantage of Twitter, Facebook, and other popular social media sites. This made it impossible for them to gain popularity on Google. However, this problem could be solved by simply creating useful content on these websites. The content should be relevant to the local market and should provide real value to the users. A business owner should post interesting and useful information to these sites to gain popularity. It is proven that the organic results both in Google Map offer a good chance to get your website noticed by local consumers. This is one of the best opportunities that any local business can ever get. Some SEO firms provide services related to organic results and local business. On the off chance that you want to avail of their services, just drop a line to them and let them give you some recommendations.