Three decades back, we'd Don C and NBA 2K MT Coins Jerry Lorenzo type of lead the way as our two brands. We just saw that people actually liked wearing these brands in our sport and attempting to stand out. So then we wanted to give them more options, but we also wanted to be a platform for aspirational individuals in the fashion world, to help you while we had Don, who's obviously extremely built-out previously, we kind of took a flyer on Chinatown Market last year -- and clearly they have turned into a massive new in the last few years. Tracey is really a really good example as well.
Tracey is quite known in the basketball world, but his brand isn't as known and we have to be aspirational and believe in his growth. I wished to provide him the chance to get Visitor On Earth from the game. It is a way for all these men to find out like, hey if it does well in the match, maybe I must think about it releasing it out in the real world. That is an innovative thought process: to leverage the electronic then make the physical without having to spending a lot of money looking for out whether it's going to work or not. I think it's pretty brilliant.
Even becoming a person like Zack Bia into the match was in-touch. Yeah that is another very good example. I mean, you wouldn't think about Zack as a traditional basketball influencer, but I sort of thought about signing him a couple of years back because I knew that we were involving these fashion brands. We signed a few men in that world, who are known in the fashion world rather than in the basketball world. If we can get them to wear things in matches and also be a connector for their people -- such as Zack's really near Drake -- it encourages the rise of fashion in the game.
We wanted to give our matches the capability to communicate and differentiate themselves in the way any NBA player can through their story telling. Fashion is now an integral component to this and, therefore we have partnered with all the hottest names in that space to provide digital clothing selections for gamers to match on their players. We do electronic falls from each of our partnered clothing brands and attempt to align together with their corresponding physical releases once we can to be another extension for Buy NBA 2K21 MT Coins them in their marketing campaigns. The frequency depends on time of year since you'll see more during the vacations, basketball events [such as NBA All-Star] and style events [such as Milan Fashion Week, etc..