Another important benefit of purchasing items online is that unlike brick and mortar stores, who aim to lure customers into purchasing as many items as possible (be it through attractive price discounts, sales messages, posters or smart product placements), online shops have fewer "purchasing traps", so to speak.
In other words, online shops are far less likely to blender try persuading you into buying other products that you neither need nor want, in addition to those you are set on buying. The marketing tactics of online stores tend to be more discreet and less bothersome, as opposed to those of brick and mortar stores and this is one of the many reasons why buyers have decided to give online shopping so much credit lately.