Office for promoting conventions and exhibitions (Public Organization) or TCEB has released an action plan for the fiscal year 2021 with the aim สมัครslotxo of enhancing Thailand's MICE industry and strengthening the foundations of sustainable industries under the concept of “MICE Way. new Sustainable growth "
The plan will focus on four strategies: supporting local MICE industry. Attracting international events Innovation And the development of the MICE ecosystem in a strong
TCEB aims to attract 10.4 million MICE travelers and generate income of 6.4 billion baht, accounting for 3.5% of the growth of both sectors.
Mr. Jirut Isarangkun Na Ayuthaya, Director of TCEB revealed that in the third quarter, when the COVID-19 measures began to relax The domestic MICE industry has also begun to recover. Because there is a measure to stimulate the event And the organizers are ready. At the same time, the event has 55.4% online attendance, or 375,094 people and 44.6% offline, or 302,312 people, indicating that TCEB brings technology to help organize the event. Give good results
At the same time, TCEB continues the project “The Muang Thai Conference is safer” by injecting an additional 10 million baht in the first quarter of the fiscal year 2021 (Oct-Dec) to encourage government and private agencies to drive the economy and distribute income. To communities in different regions Through holding a seminar in the country
In the fiscal year 2020, Thailand has a total of 10,456,899 MICE travelers with an income of 61,317 million baht, of which 500,090 foreign MICE travelers generate income of 2.98 billion baht, divided into a corporate meeting group of 149,638 people, which are the The highest income is 9.4 billion baht, followed by a professional meeting group of 139,639 people, an income of 8.3 billion baht, a reward travel group of 122,102 people, an income of 5.6 billion baht and a trade fair group of 88,711 people, an income of 6,464 million baht.