He suggested that everyone should be X Trend Premium Review tactical in deciding which testimonials to post. If your shoppers are concerned that the quality of your products may not be great because of your low prices, seek out testimonials that address that concern. Find a testimonial that says something like "I thought the quality would be poor because the prices were so great but instead this thing is built like a truck."
Picking testimonials that address your shopper's fears prior to purchasing is something that you can do today that your competitor's won't be doing. It's a quick easy way to increase sales. Take a look at your catalog of testimonials and see if they are addressing shopper's fears. If not, you can swap them out for smarter ones right now.As you might expect, a great headline is absolutely critical to the success of your sales letter or web page, because it is the first thing a prospective customer sees. You have about 3 seconds to catch his attention and entice him to actually read beyond the main headline.
The second most important feature of your sales letter or web page is the first sub-headline. Both the headline and the sub-head must offer a major benefit in terms of offering a pleasurable result or relieving a painful situation for the customer. Which brings us to the first, and probably most important, rule for writing great headlines:
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