Rabison Shumba is a writer, businessman Overnight Millionaire System Review and philanthropist. Writer of the book The Greatness Manual which you can preview on Founder and CEO of Infotech Solutions and Greatness Factory Trust. Rabison speaks about success, leadership, motivation and inspiration. His trust works with disadvantaged school children supporting them with school fees and general livelihood. He also helps to network artists (musicians of all genres) to facilitate information sharing and building of future celebrities. Rabison is well traveled having been to Asia, America, United Kingdom and all over Africa. He is married to Jacqueline Edwards and they have two children. They reside in Harare, Zimbabwe, Southern Africa.
am compiling a booklet on business and professional lingua. I give the words a more closer and clearer meaning. They will no longer be buzz words that other people use but you get to think and speak more intelligently. In this article I feature the B Series of words.
Branding - It is important to establish and bring awareness to the market about your brand. You can have a good product but how you brand and package it matters. It determines whether people will even get close to taking a chance with what you offer. Changing a logo is not the epitome of branding. It encompasses the way business is done, culture, ambiance, service delivery and so forth. What people say about your brand is more important than any other reputation your business will ever seek. Brand prominence will lead customers to buy your product without even thinking in detail.
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