Genbrain Israel Have you ever noticed how after you decide to buy a new electronic device or maybe a new car, you suddenly begin to see them everywhere? They didn't magically appear. They were always there, however you tend not to notice things unrelated to your interests. What changed is related to how making a decision to do something acts on your perceptual processes. It actually affects how neurons fire in response to what we see. The object of your decision now has your interest and the perceptual part of your brain starts to respond when it recognizes something related to your new interest. Instead of the "nothing to see here, let's move on" type of response that may not even make it your conscious awareness, your brain responds with a "hey there has been some interest here, better send it up to have it checked out".
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