Nootropic Beverages Set to Take Over the $16 Billion Dollar Energy Drink Market
You know how they say you can only access 20 percent of your brain? What if you could drink a beverage that lets you access all of it?crl-40 940 powder
The 2011 movie Limitless, starring Bradley Cooper, was based on this same idea, except Cooper’s character takes a pill that lets him access the full 100 percent of his brain.
The results are inspiring to say the least. Who wouldn’t want to learn Italian in a few hours or dominate the stock market to become a multi-millionaire overnight?
Welcome to 2019 and the world of biohacking and nootropics, a class of chemicals and natural occurring ingredients that switch on your brain and boost mental performance.
These “smart drugs or unique additives” can either be natural or synthetic, and they have become extremely popular in the past couple of years with white collar workers, computer programmers, gamers and top tier university students.
While not delivering a full 100% brain capacity as mentioned above, nootropics are supplements that purport to make us smarter. Believe it or not, these smart additives have been around since the early 1970s and contain such ingredients as choline, griffonia seed extract, theanine, acetyl l-carnitine, B group vitamins, iodine and magnesium.
You can find natural nootropics as well — artichoke extract, grape seed extract, ginseng, kava kava, lemon balm, Rhodiola rosea, St John’s wort, yerba mate, caffeine, green tea — substances the U.S. Food and Drug Administration has approved as dietary supplements and classifies as GRAS (generally regarded as safe).[1]
However the real challenge is finding the right combination of these ingredients.
Followers of the nootropic movement are adamant of the positive effects. They claim regular consumption could lead to consumers being more alert, getting a boost in memory, increased focus, more creativity, motivation, improved cognitive skills and a better overall outlook on life.
Sounds too good to be true, right? Maybe these early adopters have realized something we haven’t … they just might have found the secret to replace the entire energy drink market.