"More And More Women Are Buying Jewellery For Themselves" - Maya Magal On The Changing Market
A quick scroll through Instagram will tell you that semi-precious Cheap Jewelry Websites brands are big news right now. Everyone from our next door neighbors to the Duchess of Sussex has taken to wearing mid-priced pieces from independent designers, and several brands that were little known less than a year ago are quickly becoming household names.
At the International Jewellery London convention in September 2018 it was announced by Euromonitor International that the UK market value has risen for the fourth consecutive year to around £3.3B, so it wouldn’t be dramatic to mark the jewelry industry as one of the best retail markets to be in right now.
Tired of only being able to find expensive, luxury items or cheap costume trinkets, independent designers have begun to fill the gap in the market, giving customers the opportunity to buy high quality pieces without spending a month’s salary.
By working with cheaper cuts of gold and silver and using social media rather than large advertising campaigns, these businesses have been able to keep their overheads low and pass on the savings to the customer.One such brand that has seen huge success in this market is Maya Magal – founded and run by an independent London - based designer of the same name.