While technical support & customer support both are for “consumers” eventually. Let me pen down the basic difference between the two:
Usually for hardware such as
Laptop / Computers
Consumer Electronics (AC, Television)
Queries are usually complex
Time to resolve is usually higher
Might require follow-ups such as
Servicing / Maintenance
Hardware component to be changed
Requires experience reps with the specific skillset
Nature of queries are non-technical such as
New product inquiry
Complaint about service
Feedback for new features
Shipping & Delivery related information
Irrespective of Industry or Size, every organization would require Customer Support or Client Success Teams, however only brands that deal with Hardware or Software products will have a technical support team and non-technical support team both.
Hope this helps.
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