How LED sign manufacturer SNA Displays succeeds in a tough market
SNA Displays is most known for its highly customized large-scale MEGA-SPECTACULAR™ indoor fixed led display . Headquartered in Times Square, SNA Displays celebrated its 10th year anniversary as a North American company in February of this year.
A little history: our parent company, Shanghai Sansi, was established in 1993. It quickly became one of the most prominent LED display suppliers in the Asian market, particularly in the transportation sector.
After several years of selling digital screens in the US through OEM suppliers, Sansi North America (SNA) was established in New York in 2009.The success of the North American branch of the company was immediate, as it was awarded several projects within months.
SNA Displays’ first completed project was a transparent ThruMedia® building-façade display at the Carpenters Center in Boston. Soon after, the company had manufactured and installed LED displays across the country.
In 2011, SNA Displays was awarded its first major LED spectacular contract. It was a multi-display project outside Minskoff Theatre at 1515 Broadway in the heart of Times Square.
In 2015, the company moved its North American headquarters to 1500 Broadway. SNA Displays is now the first and only major LED display manufacturer with a fully staffed office in Times Square.The company supplies LED displays in two of the world’s largest cities, Los Angeles and New York City.
Recently, SNA Displays deployed the highest-resolution LED screen in the history of Times Square. The 24.7-million-pixel, wrap-around display at 20 Times Square overlooks the iconic red steps. The company also manufactured the largest-ever outdoor digital display installed in downtown Los Angeles at Circa Towers.