Hi everyone,
I’m interested in learning more about effective strategies for B2B software sales. With longer sales cycles and multiple stakeholders involved, selling software to businesses can be quite different from other sales models.
From your experience, what strategies work best in B2B software sales today? Do approaches like value-based selling, demos, free trials, account-based marketing, or relationship building make the biggest impact?
I’d really appreciate hearing what’s worked for you and why, especially in competitive or crowded markets.
Thanks
Michelleking