Agile software development is a flexible, iterative methodology in which development is broken into short cycles (sprints), enabling frequent releases and continuous improvements. It emphasizes collaboration among cross-functional teams and close customer involvement, ensuring the product evolves with real-user feedback. Because Agile supports rapid adaptation to changing requirements, fast time-to-market, and early delivery of working features, it helps maintain high software quality while reducing risk. For companies like SynxUp, adopting Agile means delivering value faster and responding swiftly to business needs.