The award-winning online instant-win gaming provider has partnered with Playtech, the world's leading omnichannel gaming company, to significantly improve the reach of its instant-win catalog.
Under the agreement, IWG's content has been integrated into the Playtech Bingo network, bolstering the platform's instant win delivery.
Playtech's global network of operators will now have access to key IWG titles, including the award-winning Cash Buster series.
IWG CEO Rydian Fisher said, "Our commercial business continues to evolve from strength to strength and partnering with one of Playtech's leading platform providers is a very important deal for us.
"Playtech has an extensive network of operators and is expanding its international presence while opening the door to significant improvements to our award-winning portfolio immediately with award-winning content."
According to Angus Nisbet of Playtech, "IWG is one of the first vendors to benefit from the Playtech Open Platform, a new industry-leading content aggregation technology. We are excited about this partnership as it demonstrates Playtech's mission for this new platform that drives innovation in the gaming industry and provides users with unparalleled access and capabilities. We look forward to sharing IWG's highly popular catalog with our partners."
IWG began serving commercial brands and platforms in the wider online gaming industry at the end of 2016, with the supplier's instant championship titles live with the B2C brands of William Hill, Mecca Bingo and GVC.
For more than 15 years, IWG has produced over 250 high quality instant winning games by offering a fully online instant winning service to lotteries. It was awarded the online lottery provider of the year at the 2017 EGR B2B Awards.
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