Even though the terms Technical support and Customer support sound to be similar but their roles in helping customers vary.
The technical support refers to helping customers in aspects of the technical side of your product in a friendly and cost-effective way whereas
Customer support refers to helping customers by offering services that are cost saving and makes them use your product in the correct manner.
Technical support shows concerns on solving the technical incident or problems and focuses on resolving these quickly in a friendly and supportive way.
The success of technical support is ultimate if the customer doesn’t approach again for help once
the technical concern is resolved which means that good technical support fixes the technical issues immediately rather than recommending a different product.
Customer support shows concerns on a different approach such as on the experience of the customer.
The major role of Customer support comes into action in the SaaS and e-commerce companies.
Customer support mainly focuses on leveraging the bond between customer experience and the product.
The customer support looks majorly at the business relevant metrics data. Moreover,
Customer support actions in a proactive manner in finding solutions for customer problems and promotes opportunities for scaling your business.
As customer gratification is of much significance, adding Customer support meticulously to the existing technical support could promote greater customer experience with your company.
In this instance, I recommend Document360, a self-service software that promotes explicit customer experience.
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