The foreigner-only casino business of Jeju Shinhwa World (photo), a resort in Korea, is focusing on attracting Southeast Asian customers in the aftermath of the pandemic. This is because they are familiar with Korean culture and the prospect of improving air services to and from the market.
Ms. Lim recently cited tourists from Singapore, Malaysia, Thailand and Indonesia as one of the main targets, according to Jenny Lim, chief marketing officer of real estate operated by Hong Kong-listed Xinhua World Inc.
Lim said, "As the Southeast Asian market is very mature, there is a high level of interest in overseas travel," adding, "Our team office there has been active as a promotion."
"Singapore already has direct flights to Jeju, and Singapore is also a "gateway to Malaysia and Indonesia with a convenient connection," she noted.
Lim added that the key proposal in marketing Jeju Shinhwa World to overseas customers is the quality of "people, prices, location."
She said they were "important" things to help encourage people to "revisit our resorts" and visit them, where they can experience "decent infrastructure for a fair price."
She added that Jeju Tourism Organization, a visitor marketing agency on Jeju Island, has been "very supportive" in terms of supporting foreign-only casino resorts to increase their businesses following the COVID-19-induced downturn.
The tourism agency has been trying to send "more flights" to the island, the official said. Jeju International Airport is a 40-minute road ride from the resort.
Lim also mentioned golf, a popular sport in the region. The Jeju Shinhwa World site benefited from having "10 Golf Courses" within a 20-minute drive. "It's an absolute advantage," she said.
She suggested that the Philippines and Vietnam will provide opportunities as a source market for customers when direct flights from their countries become available to Jeju.
"Hong Kong and Taiwan, due to their relative "close proximity" to Jeju, have recently been activated or through activated direct routes, which are different… It will be an opportunity," Lim noted.
Regarding the junket business, he explained that there are three major independent promoters in Jeju, centering on Southeast Asian junket players.
The CMO also suggested that once the casino resort finally opens in Osaka, Japan, it could operate in a complementary manner with the game resort destination Jeju.
"If exchanges between those [two] areas become more active on direct flights, we can also design a 'destination package program' for both," she said.
Many foreigner-only casinos in Korea have historically drawn some of their income from Japanese visitors.
BY: 우리카지노탑