As the 2022 calendar draws to a close, British Columbia-based FansUnit Entertainment has provided the latest corporate update. Betting Brands Finished A Successful Year To Advance Its Business And Set New Earnings Record. The company also provided an idea of what will come out of its strategic growth plan in 2023.
The company is a leading sports and entertainment company providing technology for regulated online gaming. With its leading iGaming platform Chameleon, the brand offers a full suite of gaming solutions for sports and esports products. In addition, it also operates B2C sportsbook brands such as Mcbuki in Scotland and Bamos GG in Brazil.
FANS UNIT REPORTS SIGNIFICANT SALES GROWTH TO TOTAL SALES OF CA$208 MILLION AS OF SEPTEMBER 30, 2022. It was the company's highest figure in nine months. Live Activation Brand Betting Hero allows subsidiary American Associates to account for the increase. Also, volume has increased in McBuckie in Scotland and Dragonbet in Wales.
In addition, it secured many B2B partnerships in 2022. In August, for example, the brand signed a license agreement with Bet Holdings for player account management software. Earlier in July, the company announced a three-year licensing agreement with Robel Brothers Limited to launch its new website, dragonbet.co.uk . The latter is a popular Welsh bookmaker and owner of dragonbett.
In addition, the B.C. Company has partnered with Timba Media Ltd. Through the deal, the latter will oversee all marketing and customer acquisitions of the company's Barmos GG. Betting Hero also continued to expand into new markets, reaching 18 North American states and provinces. The brand will soon make its debuts in Ohio and Massachusetts soon.
Also in 2022, the betting company acquired game supplier licenses for Ontario and Ohio, the continent's two major betting markets. Early in the calendar year, BC Brands appointed Dennis Williams as its payment director. A former British Columbia Lottery employee took over on January 10, 2022.
Next year, the gambling company plans to continue its growth by implementing efficient operations and optimizing its cost plans. Currently, the company reviews parts of its business to determine potential synergies or areas for optimization. Through an agreement with Timba Media, the company will also be able to evaluate similar opportunities to streamline other business areas.
Finally, the company plans to focus on growing a business segment with better revenue figures and high cash flow. The plan plans to expand to new North American states that legalize iGaming and online sports betting, while allocating more funding and effort to MacBooky. This will drive greater user engagement and traffic with proven track record of generating strong sales.
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