The new uniform of the South Korea national soccer team has been revealed.
Nike, the national soccer team uniform sponsor, said on the 19th, “This uniform is centered around Nike’s advanced technology, Dri-FIT ADV, designed to help players show their best performance on the field. In addition, we plan to inspire a new generation to learn about soccer through designs inspired by Korea’s traditional art and craftsmanship.”
South Korea's 2024 home uniform takes its cue from the beauty and strength of Korea's traditional architectural art and reinterprets it. The red color, a symbol of Korean soccer, was reflected in a vibrant pattern, and a double border reminiscent of the Dancheong pattern was placed on the collar and sleeves to further emphasize the beauty of balance. In addition, tiger-inspired claw marks were engraved on the collar to express the dignity and fierceness of the players of the Korean national soccer team.
The away uniform, which symbolizes a combination of tradition and progress, reinterprets mother-of-pearl lacquerware to reflect Korea's outstanding craftsmanship and further emphasizes the sense and technique that Korea shows on the world stage. The contrast between deep black and sparkling pearl-colored digital patterns reflects the beauty of Korea, which emphasizes harmony. The away uniform had the same tiger claw pattern on the collar as the home uniform.
The Nike design team applied the 'Metaprism' method to reinterpret each country's traditional and unique colors in this 2024 uniform. A variety of colors were reflected through the lens of light and movement, and through this, colors were expressed in a more unique way while maintaining each country's aesthetic identity.
Nike provides functionality and design at the same time by applying Dri-FIT ADV technology to support players' high-quality play. Through long-term research by the Nike Sport Research Lab (NSRL) and data measured using advanced body mapping technology, it provides optimized movement and breathability exactly when you need it.
Additionally, Nike's technological innovations set new standards with designs for more precisely tuned athletic performance. Each element of the uniform is designed using 4D data design and computer design to ensure that players remain comfortable on the pitch for 90 minutes. The 2024 Korea men's national soccer team uniform will be available for Nike members starting March 21st, and can be purchased at Nike.com, the Nike app, and major retail stores starting the 27th. 고스톱