LIVE! Casino & Hotel announced that ROXANNE McGONIGAL has been appointed director of relationship marketing.
In her new role, Ms. McGonigal will increase customer loyalty through marketing campaigns and drivers of state income at one of Maryland's top tourist destinations. She will strive to increase customer satisfaction, identify new business opportunities, and strengthen Live!'s operations and programs to ensure continued success.
Ms. McGonigal has more than 18 years of marketing experience in the gaming industry, previous roles in relationship marketing and a track record of successful operational growth and profitability. Her skills include brand and loyalty marketing, VIP service and strategy, and revenue and entertainment management. She previously worked as a relationship marketing manager for Dover Downs Hotel & Casino and Caesars Entertainment, where she oversaw operations and staff and made sure guests had the best customer service experience.
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