The purpose of this study was to identify the effects of guests` perceptions of service fairness on satisfaction

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asked May 7, 2019 in 3D Segmentation by byronwilson4612 (240 points)

The purpose of this study was to identify the effects of guests` perceptions 
of service fairness on satisfaction, trust and loyalty in the casino resort 
hotel in Korea. Especially, this research focused on examining the core factors 
influencing customer satisfaction to analyze and evaluate their present service 
competences. This study used data collected from 225 casino resort hotel 
customers; Out of 247 questionnaires, 22 unsuitable data were excluded for data 
analyses. The research results may be summarized as follows. First, the 
decomposition of the path analysis revealed significant positive effects on 
overall fairness via distributive and interactional fairness. Distributive 
fairness was shown to have the largest influence on overall fairness followed by 
interactional fairness and procedural fairness. Second, customer satisfaction 
significantly influenced trust, and both satisfaction and trust had significant 
effects on loyalty. 카지노사이트The findings of this research will help practitioners better 
understand casino resort hotel customers` evaluation methods of services and 
will be used to guide the formation of proactive relationship-building service 
strategies for building customer loyalty by focusing on their fairness 
perceptions, a key factor of customer satisfaction on their service exchange 
with the hotel. Finally, results are expected to contribute to establishing 
various marketing strategies for improving management results with consideration 
of guests` perceived service fairness in the casino resort hotel in Korea.

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