When you ask “Is offset better than digital?” it really comes down to the differences between the two types of printing:
Offset printing is ideal for high volume printing projects (i.e. 2,000+ identical copies). During the offset printing process, etched metal plates and rubber rollers are used to apply ink to paper.
(This is why it is called “offset,” because the image is not immediately transferred directly to the paper.)
For printing projects requiring 2,000 copies or more, the offset printing press is the most cost-efficient option because it can print more copies more quickly than can competing printers.
In fact, with an offset printing press, the more copies you print, the more affordable the paper and ink become.
For printing projects requiring less than 2,000 copies, an offset printing press is neither time nor cost efficient. For every image, new metal plates must be etched.
If too few copies are needed, it is not worth the time or money to etch a new metal plate.
Digital printing is best suited for short-run printing (i.e. printing projects of fewer than 2,000 copies). For industrial purposes, laser printing is the most common form of digital printing.
Because new metal plates do not need to be etched for every new image (as in offset printing), it is easier and less expensive to make changes to your printing project with a digital printer.
With a digital printer, the ink is not absorbed into the paper. Instead, it just sits on top of the paper. This makes the ink (and its image) more susceptible to cracking.
So what should you use? If you need to print a high-volume of copies (i.e. 2,000 or more copies), then offset printing is definitely your best choice.
Offset printing presses will print with superior quality, and at a rate that is both time and cost efficient.
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