The commission that casinos pay to affiliates can vary greatly depending on a number of factors, including the type of casino, the size of the affiliate network, the number of players referred, and the revenue generated by those players. In this guide, we will discuss the typical commission rates that casinos pay to their affiliates.
- Revenue Share Model
The revenue share model is the most common casino commission structure used by online casinos. Under this model, the casino pays the affiliate a percentage of the net revenue generated by the players they refer. This percentage can range from 20% to 50% or more, depending on the agreement between the casino and the affiliate.
For example, if an affiliate refers a player who deposits $100 and loses $50, and the casino has a 30% revenue share agreement with the affiliate, the affiliate would earn $15 in commission (30% of $50).
- CPA (Cost Per Acquisition) Model
The CPA model is another commission structure used by some online casinos. Under this model, the casino pays the affiliate a fixed amount for each player that they refer who makes a deposit or meets other specified criteria.
For example, a casino may offer a CPA of $100 for each player that an affiliate refers who makes a deposit of at least $50 and plays a certain number of games. This means that the affiliate would earn $100 for each player that meets these criteria, regardless of how much revenue they generate for the casino.
- Hybrid Model
Some online casinos use a hybrid model that combines elements of both the revenue share and CPA models. Under this model, the affiliate is paid a percentage of the net revenue generated by the players they refer, as well as a fixed amount for each player that meets certain criteria.
For example, a casino may offer an affiliate a 30% revenue share on all players they refer, as well as a $50 CPA for each player that makes a deposit of at least $100 and plays a certain number of games.
In conclusion, the commission that online casinos pay to affiliates can vary widely depending on the commission structure used, the number of players referred, and the revenue generated by those players. Affiliates should carefully review the commission structure offered by a casino before agreeing to promote their brand, and should also take into account other factors such as the casino's reputation, player retention rates, and conversion rates when evaluating their earning potential.