Wearable Tech Fitness trackers on the rebound
Demand for fitness trackers worldwide grew significantly over the past year due to compelling new product releases coupled with strong demand in China. Worldwide unit shipments in 2019 jumped to an estimated 68.2 million, up 32% over shipments in 2018.Get more news about Fitness Watch Factories,you can vist our website!
Demand for fitness trackers in 2019 was a notable uptick in comparison to recent years, as global shipments had fluctuated between a low of 41.7 million and a high of 51.5 million from 2015 to 2018. Among the recently released products sparking market growth were Xiaomi’s Mi Band 4 and Mi Band 5, Fitbit’s Inspire HR and Charge 4, and Samsung’s Galaxy Fit and Galaxy Fit E.
Along with these new products, the COVID-19 pandemic is also fueling product sales, as an increasing number of consumers are turning to wearable devices to monitor personal health information such as body temperature and heart rate.
Definition
A fitness tracker, also known as an activity monitor or fitness band, is a device commonly worn on the wrist and used to monitor and track fitness-related metrics such as distance walked, heart rate and calorie consumption. Fitness trackers are relatively easy to use, and are often promoted by medical professionals who note that people wearing fitness trackers are less sedentary and more active than those who do not wear the devices.
Fitness trackers began appearing in late 2011 and early 2012, when a handful of companies, like Fitbit, Nike and Jawbone released the first generation of products.
Currently, the global fitness tracker market is dominated by Xiaomi, which accounted for an estimated 48% of worldwide shipments in 2019. Xiaomi, a Beijing, China-based electronics manufacturer, produces the Mi Band fitness tracker product line. The company sells the vast majority of its low-priced trackers to consumers in China, where the release of a new Mi Band product can spark huge demand. For example, when Xiaomi released it Mi Band 4 in June 2019, the company sold an estimated 1 million fitness trackers in just eight days.
In 2019, Xiaomi shipped an estimated 32.5 million fitness trackers. With the release of the Mi Band 5 in June 2020, Xiaomi appears to have further solidified its lead in the fitness tracker market.
Fitbit, one of the original fitness tracker market leaders, offers a broad line-up of products and is second in global market share. Fitbit’s Inspire HR, released in November 2019, and the Charge 4, released in April 2020, are driving current demand for its products. In 2019, Fitbit shipped an estimated 9.9 million fitness trackers, up from 8.4 million in 2018.