It was funny, the conversation wasn’t about the technology like tap and pay, but it was more about training staff, which would cost a lot of money for the 4000 stores, and does it actually take longer than someone paying with cash? Or someone taking our their credit card? In Canada, we’ve had tap credit cards for quite some time so you don’t have to sign or anything. But that was the measurement on that side. On the flip side, we’ve done work with a brand here in Canada called Enercare and the goal was to find a way to be self-service for their customers so that they don’t have to call the call centers to make appointments. This was about reducing costs and about monetizing the mobile application or the way you interact with customers so that you can reduce the internal costs. So, if you spend let’s say, half a million dollars on a mobile app, are you able to save 2 million dollars in operating costs over the course of two years because you get 10% fewer calls in your call center SM: Our first thing is to ask what is going to be success? Have you set a benchmark for how many downloads of the app you’re going to have, and sometimes customers haven’t thought about it that far. They just say we will build and it and they will come. They think, we are a large iconic brand so we don’t have to market the application. People will just find it. So then you need to educate App development Seattle your customers that yes, you are a large iconic brand but when I go to the Google Play store or the App Store, I’m not searching for you. I’m searching for what the cool next thing is. Even if I do search for you, and you get me to install your app on my phone, you need to make sure you remind me that you exist because I have one hundred other apps. You need to find ways to engage with your customers so that they are first of all, aware that you exist and the value that you offer through the mobile application being best used by your customers as well. So analytics, etc. all play into a successful app launch along with goals and metrics SM: Our business is about building a great mobile experience. We provide some consulting or advice on how to successfully launch a mobile application. We have some experience but it is not our main business to market or sell the application in-store. We want to make sure that marketing is aligned and aware that this exists. Simple things like when you go to the website from a mobile device, are you even telling them that there’s an app now? It’s funny that the larger customers haven’t fully gone through the cycle yet of mobile. Some of them do or do not have mobile responsive websites. They don’t think about a synchronized omnichannel experience between desktop, web, tablet web, a tablet application, mobile application, Apple TV, etc. It’s introducing a whole new paradigm to the marketing team about how you engage and create a truly unified experience for your customers. visit;- https://www.fortifive.com/