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NEW QUESTION 34
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.
- A. You change the objective to engagement
- B. You include Audience Network as an additional placement
- C. You delete Facebook placement
- D. You delete Instagram from your placement
- E. There is nothing you can do to improve CPM costs
- F. You add another audience
Answer: B
NEW QUESTION 35
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
- A. Guaranteed Impressions
- B. Website Clicks
- C. Mobile App Engagement
- D. Website Conversions
- E. Video Views
Answer: A
Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking
NEW QUESTION 36
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You need to build a new ad-set with the different audience.
- B. You need to cancel current ad set and launch a new ad set with the fix.
- C. You can go into the ad-set and just change the audience.
Answer: B
Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.
NEW QUESTION 37
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