My mom was visiting recently and all through our mother-daughter shopping time I discovered something interesting. The vast majority of the merchants I made a purchase at asked me if I had want to get on their email list. That's very wise. Visit
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However, the-way in which they did this made a big difference in my own response. I said NO to the vast majority of them because they just did not allow it to be attractive for me personally. I mean, who DESIRES more junk mail? Therefore if you merely ask me if I had like to be on your email list, the answer will usually be NO.
But one store in particular got me. To begin with, it had been a designer apparel store I loved. Second of all, they didn't ask me if I wanted to be on their subscriber list. They asked me becoming a 'VIP Client.'
Say the words 'VIP' if you ask me and my ears perk up. I-t obviously is short for 'extremely important person.' And generally it implies a level of prestige and benefit. Be taught supplementary information on a partner link - Click here:
here's the site. Suddenly I DESIRED to-be on that subscriber list, especially when the salesman told me it included certain benefits, such as for instance early notice on a personal buying service, new arrivals, and private trunk shows.
And you know what? I would have also paid to engage in that - to be viewed as a VIP.
You see, people DESIRE to be part of something special like e-zine advertising. The example above was free. But don't under-estimate just how much your customers or customers will PAY to accomplish this, sometimes.
Example: A friend of mine recently provided he gives $15,000.00 annually to fit in with the President's Club of the local playhouse, though he and his wife can attend each show there just for $150.00. Why would a good loyal attendee need to pay 100 times more? Particular therapy like chosen seating, valet parking, encourages to VIP features, personal restaurant for members only, network with a higher level of people, and so forth.
Still another friend of mine gives for membership in a private bar within Los Angeles through to Sunset Blvd. For several of the same reasons (but more so, in my opinion, since it impresses his dates ; ).
My marketing teacher Dan Kennedy taught me there is a segment of just ABOUT ANY client or client group or market who'll cheerfully pay FAR above regular prices for special treatment, position, and convenience.
I call it 'country clubbing' your organization. Why be the driving range using an hourly fee when you are able be the elegant six-figure account team down the street? You are able to provide both of course, but examine what'll sky-rocket your company FASTER, with higher quality customers and less purchases.
One example of that is my personal Platinum Mastermind program, that we introduced in 2006 due to over-whelming need for our instruction. This group of 1-5 critical small business owners each pay $15,000.00 a year to possess better use of me than other people, and in a small group setting where we meet three times a year at lavish 4- and 5-star hotels and resorts.
My Platinums are, basically, VIPs in my world! And because I maintain a little of mystery concerning the party, people appear to need 'in' even more. (One-of my people got cornered in the ladies room at my last On the web Success Blueprint Workshop by many delegates who needed to discover how they might go into Platinum!)
I share this to not impress you, but to impress upon you that in YOUR market (yes, *yours*) there's a portion of folks who will gladly spend MORE - much more - for a higher degree of support or treatment. Remember, you are perhaps not trying to please EVERYONE, just the select few who can afford that level of service.
So now, have a moment or two and con-sider how YOU can start your personal 'country club' on your clients and customers. Whether it is a VIP level of service or a private customer group that meets a few times a year. Discover additional resources on our related URL - Click this website:
TM.
To really get your wheels turning, imagine this... That is an additional $100,000.00 this year for YOU, If you're able to get 10 people to invest in some form of plan that is just $10,000.00 a year!.
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