When you have an Ad group that has hundreds of different keywords, trying to manage all the match types, bidding strategies, and targeting can be an overwhelming task. Thankfully, there’s a way to combat this situation – it’s known as the SKAG approach, which stands for Single Keyword Per Ad Group.
This makes it easier to control your Ad groups and your budget. However, the SKAG approach is not without its problems. Single keyword ad group in this article, we’ll explore the SKAG approach in great detail, giving you all you need to know about it so you can use it in the right way to improve your pay-per-click (PPC) advertising efforts.