9 Ways to Make Your Video Walls Work
When implementing video walls, an event technology coordinator can run into a wide variety of problems. This article aims to provide solutions for common mistakes when implementing this technology.To get more news about INDOOR LED SCREEN, you can visit htj-led.com official website.
Common Pitfalls to Avoid when Using Video Walls
Whether you plan to rent LED video walls that are in a prime location, or lease or purchase them and install them at your own event space, the cost is often easily offset through the sheer amount of exposure you can achieve in a short period. There are, however, some common pitfalls to consider and avoid. Let’s take a look at what you need to know to create a flawless video experience.
Not Understanding the Business Goals of Using a Video Wall
Before undertaking any visual implementation, the technology coordinator must consider the business goals associated with this strategy. How will a video wall improve and promote your message versus the promotion you’re currently undertaking? For example, in an event environment, a video wall is extremely useful for displaying event sponsor content, directing attendees to various areas of the venue grounds and keeping guests entertained with engaging visuals, among other things.
Not Understanding the Space
Before even considering implementing a video wall, it’s imperative that you understand the space that you’ll be occupying. These factors will come into play when determining the appropriate size, brightness, pixel pitch, resolution and power requirements of the video wall you’ll rent or purchase. Also, consider the other elements that will be present in the space – if you’re setting up for a trade show and only have a small booth, a large video wall may be overpowering to attendees and detract from your main message.
Not Understanding the Technical Capabilities of Video Wall Content
Videos, images, audio, text other content will need to be optimized for the type of video wall you’re using. Nothing makes a video wall look more unprofessional than tiny, unreadable font and low-resolution images. Both should be large and clear enough to easily understand. Remember: Even though content looks awesome on a laptop screen, it might not translate to the hugeness of video walls. Always build video wall content with big screens in mind.
Not Understanding Common Content Issues
There are several common problems that people without design experience can run into when developing content for video displays. Let’s explore a few.
Content is too long – whether a sponsor’s message overstays its welcome, or a block of text is too big and chunky, content that’s too long is a common problem among amateur designers or event advertisers. Short, simple messages will always be more effective on a digital sign. Take, for example, a billboard on the highway: when a person is driving 70 mph, they just don’t have the time to take in a 30-second advertisement. Likewise, people aren’t sitting down on their couch when they’re at an event, they’re dealing with a ton of distractions and are probably moving about – that’s why it’s important to present an easily digestible message. The general rule of thumb is to limit the length of video wall content to around 10 seconds.
Small, unreadable text – When designing content, make letters large, at least a fourth of the screen and use a sans serif font. Some designers create super small text that might look nice on their laptop screen when they create it, but looks bad on the video wall. Additionally, depending on the pixel pitch you use, shades or glossy effects on text may not be needed. Despite its size, many video walls contain many fewer pixels than a computer screen, meaning they are not as detailed. In other words, it’s virtuously pointless to create shadows or shining effects on a three-inch letter that looks great on a computer, but isn’t viewable on a video wall with spaced out pixels.