Small businesses typically don’t have the resources or expertise to collect and analyze their own customer data. They need a data provider to help them collect, process, and analyze the data. B2B data providers typically offer a variety of services, including Data collection: A data provider can help small businesses collect customer data from various sources, such as customer surveys, customer data warehouses, and customer contact databases. Data processing: A data provider can help small businesses analyze customer data and make customer insights available to the business