The problem is most BI solutions on the market today still tailor their tools to insights analysts first, and other issues, like disparate data sources, static dashboards, and noisy data, complicate the search for actionable insights for regular users. This results in Businesses still spending time and money for analysts to interpret their data for them People finding it hard to explore, understand, and extract answers from their data, and Users eventually making decisions based on misinterpretations or guesswork anyway.