Web copy, layout and other visuals, e-commerce elements, marketing elements, and customer service tools, are some of the basic stuff you need to incorporate in your e-commerce website. Each one of these elements come with its own set of structure that would also require a bit of search engine friendliness or better yet, full-blown SEO campaign.
THE WEB COPY
For your e-commerce website's copy, consider merchant services sales representative the number of pages. Major search engines such as Google usually favor more webpages but be careful about using Javascript or adding frames. The simpler the structure of your text pages are, the better. Do not forget adding basics such as "About Us" or product description pages. When it comes to adding extra content such as blogs and RSS news feeds, the more optimized for the search engines (using keywords, backlinks, etc.) the better. You would also need the help of a flexible database so that each time you add new product or text elements, the storage can be extended. Administration area for uploading text content should be user-friendly.