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If only companies knew how to present their products and services in a more personal way...
Well, marketers are beginning to understand this, as evidenced by the live streaming statistics below.
Let’s first say that it’s the Facebook gaming platform that actually experienced the highest year on year growth between 2018 and 2019, at 210%. Impressive!
Although Twitch gets only a fraction of this number, at 20%, it still wins the award for most streaming hours watched in the same period.
This means that, based on the number of monthly active users, Facebook would be considered the largest live streaming website worldwide. Twitch is considered the largest site based on the total number of hours watched in 2019. Something that can be confirmed by Facebook live streaming statistics available at the moment.
Twitch and Facebook may appear to be the most popular platforms for live streaming, but a survey revealed that when respondents were asked to choose their favorite video platforms, 70% said YouTube. So, although it perhaps hasn’t achieved it’s full potential yet in terms of live streaming, we’re interested to see what’s to come in the next few years.
Despite having the smallest year on year growth, at only 0.2%, Mixer is showing promise. In April this year, it experienced a whopping 37,106 million views. That’s among the most mind-blowing live streaming statistics for 2020!
The total number will surpass one billion this year and will grow 65% between 2020 and 2026. It comes as no surprise since so many new members joined during the COVID-19 pandemic.
According to Datanyze, the most popular streaming platform is currently Livestream with 2,993 domains and a market share of 34.97%. Twitch, in comparison, only has 196 domains and a market share of 2.34%, according to live streaming stats.
Improvements to live streaming technology such as artificial intelligence to improve quality, and blockchain technology are expected to play a big part, or so the live video streaming statistics tell us.
Back in April 2019, the total number of hours watched on the four major streaming platforms was 1,971 billion. Fast forward to April 2020, and this has increased to 3,934 billion, representing a massive growth of 99%.
Hulu is on top of the biggest live streaming TV services in America with 3.3 million paid subscribers. This is likely to be because of the large catalog of ‘on-demand’ content.
In this day and age, everything is about information and productivity. We prefer to receive as much of it as possible in the shortest amount of time. Few people want to read about the product, just let us see what it can do.
Online live streams are just another way for millennials to express themselves. Although we all prefer watching people live, it’s mostly younger users who create such content.
This fact in no way renders the number less impressive. On the contrary, it underlines the shift in interests of the younger generation from the more conventional pre-recorded videos (and the written word) to the new and exciting live ones.