Apex Legends, with 25 million players and more importantly, is currently hitting at a point where it's so big, even if player that is average spend is everything, $1? That is $25 million in earnings. Yes, it is easy enough to buy Apex coins the game spending nothing, but I am guessing many gamers couldn't withstand shelling out for Caustic and Mirage.
Two personalities which are locked until you earn them through a great deal of leveling, or in the event that you just pay ~$15 or so for the pair of them. Add a few hero in a few more characters and weapon skins, figure out what you are doing with the battle pass, make the shop spinning voila, and frequent, you are starting to bring in some serious money. And that I could see that happening today.
But that does not actually answer the question ? Why is this occurring? Why this game? It's sort of the perfect storm of variables. That I have, and I really could go far, way deeper into it and I will, but in short:The game is fun.
That sounds simple, but it's easy to pick up and play, and Respawn's combat is silky smooth, a modified spin on their Titanfall gameplay which has already been great for decades, even though those game did not become the megahits they ought to have.
It is an available BR, as even are currently discovering something to like it. It doesn't have the construction complications of Fortnite, and it does not possess the price tag of being married to Dark Ops 4. An elaborate system that lets you easily work with a group of strangers.
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