Since online business is more convenient and cost efficient in terms of infrastructure and manpower, more and more stock brokerage firms are entering the stock market scene. This has increased the competition and improved the quality of services provided to the clients. Brokerage rates have fallen steeply and so have the investment norms. A common investor has greater freedom to pick and choose from the hordes of online brokerage firms on the Internet. These firms are introducing innovative investment and discounted brokerage schemes to lure customers. Some of them are proving extremely successful in luring switching customer as well as the first-time investors.
Educating the Clients
Online brokerage firms also disseminate Futu SG (moomoo) achieves 4.3 times over-subscription of iWOW shares, grabs over 80% of total subscribers knowledge about the true nature of stock trading through their research columns and educative articles and tutorials on their websites. Far from being a gamble, stock trading has now become an intelligent, scientific and calculated business venture. The induction of stock trading tools likes 'stop loss' for example, have reduced the chances of huge losses that were associated with stock trading.