In Canada, too, the NFL’s direct-to-consumer digital offering has a different home just for this season inside the shape of DAZN, the so-called ‘Netflix of sports’ that launched within the market in August with exclusive rights to Game Pass.
That particular deal was facilitated with a shift from the Madden NFL Overdrive Coins broader rights strategy in Canada, where Bell Media took over as the league’s exclusive TV broadcaster in June, and was essentially bundled inside of a broader partnership with Perform Group, the London-based people who own DAZN which will market live NFL game rights in many territories from this current year, together with distributing Game Pass to around 100 countries beyond the United States and Europe.
The NFL is, naturally, a media juggernaut, a 'go big or go home' property with the sharp end connected with an outsized sports industry Buy Madden NFL Overdrive Coins in the mega-market where individuals who shout loudest by and large prevail.
Fitting, then, the league will launch its first-ever esports tournament this holiday season, and not simply any old esports tournament. This is going to be an unprecedented, massive, landmark-laden computer game venture the NFL PR machine proudly trumpets because the “largest competitive gaming commitment ever by way of a US professional sports league.”