In completely change the advertising industry and help smart whiteboard price customers increase customer acquisition strategy, digital signage gained many advantages. This is a kind of easy access and effective form of marketing, you can override the global audience, at the same time to attract and keep their attention. Like any successful but relatively new advertising media, skeptics of digital signage overall efficacy and its impact on enterprise have some temperature scanning kiosks misunderstanding. The careful study of these myths and reasoning, however, shows that the cons of digital signage is actually how weak.
Myth: digital signage are difficult to manage
Maybe when the concept of digital signage was in its infancy, it does. However, over the years, digital signage has become the main form of advertising, a main reason is that the company has increased revenue, at the same time saves the marketing budget. Static symbol is a necessary form of advertising day has gone. With the aid of digital signage, company may at any given time in the type of advertising, they want to participate outdoor digital signage displays in more creative control, and they can easily change the image and text ads.
Erroneous zone 2: the equipment is very expensive
In fact, digital signage equipment and graphics materials than a week to print and replace static signs more cost effective. In the past, every time your company want to change the advertisement, must please technical personnel. In the era of digital signage, you have to do is to create a new content, and then use the existing software to make the necessary changes. Because now advertising and digital content changes so fast, updating the core brand advertising and information ability is more important than print advertising and a lower cost.
Myth 3: change the contents of the screen needs a lot of work
Once again, in the early days of the revolution of digital smart interactive whiteboard sign, this is right, of course, but that is only because the software is complex, and many people have not yet learned how to use it. Now, because we are more used to use technology, and has made many simplified process of progress, so to modify or create a new AD content actually not difficult.
Myth 4: minimal impact on the audience and the return on investment
As mentioned earlier, compared with static panels, digital signage gives advertisers in the broader scope expand coverage for customers more easily. With faster speed than ever new ads the ability to simplify integration and brand information, not only to identify the company's target audience, and converts the Numbers to sales has never been so simple.