How to invest digital signage? In what ways to judge strengths thermal imaging camera and weaknesses of digital signage? How to determine the digital signage is suitable for the current needs, and meet the needs of enterprise long-term development?
Many operators one-sided focus on the brand, the performance of the players and support the screen file format. In fact, it's not operators should be the focus of attention. Choose the digital sign, one should see investment returns ratio, the second is to see whether the extensibility.
How to analyze the return on investment?
Intuitive, can evaluate the implementation of digital signage, interactive kiosk price the change of the same store sales, according to the income gain calculation investment return period of digital signage. It can be seen as investment intelligent digital signage hard and fast return on investment.
Indirectly, the implementation of digital signage for catering enterprises to win more market share, brand awareness and sensory experience. In food industry, for example, use digital signage can reduce customer perception of waiting time, will be sold out in a timely manner information in the digital sign order can shorten the time. These can be seen as an intelligent digital signage soft investment returns.
What extensibility attention?
Flexible extensibility is an intelligent digital signage and the biggest temperature check kiosk difference between the ordinary digital signage, an intelligent digital signage provide standard API data interface, flexible docking social network, database, network media, POS system, interactive applications such as real-time network information source.
Only from the application domain, the restaurant industry although digital signage is a refining industry, but because in the face of customer group is very huge and differentiation characteristics significantly, thus, using demand also vary. But, as a specific industry, its digital signage system still has a certain generality, namely, ease of use, openness, stability and maintainability, this is the basic industry customer determine its use value.
Most customers do not have professional technology, catering industry interactive whiteboard prices from a practical perspective, ease of use becomes the primary premise. In general, the ease of use strong digital signage system has very simple operation interface, and the various functions of integration degree is very high, the fool operation, even if the computer operation ability weak customer through simple training can also be easily get started.
Openness, this is directly related to the whole system whether can be used for a long time continuously, ensure customer return on investment. As the spread of the public information platform, digital signage frequent updates and to meet the rapid growth of information demand, and open the strong system is good compatibility can be all kinds of hardware and software products, reduce the selective device, in meet the demand of use and to avoid waste of resources.